Case study
From Manual to Intelligent
How A Mi Manera helped transform a traditional business from scattered, manual processes into one smart, connected ecosystem.
- Ibiza Padel Academy
- Sport and hospitality
- Strategy, marketing and AI
Core
The starting point
Ibiza Padel Academy did everything by hand. The systems stood apart, every channel had its own place and no one had the full picture.
- Website
- TikTok
- Lead follow-up over email
- Coaches contacted one by one
- Marketing planned by hand
- Content made per channel
- Reporting in spreadsheets
- Decisions on gut feeling
The challenge
Every new customer meant more manual work. We wanted growth to mean less work, not more.
Walter FelterCo-founder, Ibiza Padel Academy- No overview
- No central data
- Duplicate work
- Disconnected systems
- Lost time
- No real-time insight
- No central marketing structure
- No intelligent analysis
Our solution, the AI Core
We brought everything together around one central AI Core. Every part is connected, shares data and works along. Select a part to see what the AI does there.
Core
Tap a part to see what the AI does there.
Smart content, SEO, personalised calls to action and lead generation, all from one place.
AI answers questions, qualifies leads and routes them automatically to the right person.
AI helps with content ideas, captions, planning and interaction with followers.
Every lead and client in one place, enriched automatically and linked to the right follow-up.
AI thinks along daily, based on trends, performance and audience behaviour.
Enquiries are categorised automatically and placed in the right workflow.
Messages and follow-up run on the same knowledge, so communication stays consistent.
Real-time insight into performance, campaigns, revenue and marketing data.
AI reads the numbers, spots patterns and turns data into concrete choices.
Projections for leads and revenue, so decisions rest on data instead of gut feeling.
One central source of answers that every channel uses for consistent communication.
Recurring tasks run automatically, so the team keeps time for the real work.
Website
Smart content, SEO, personalised calls to action and lead generation, all from one place.
Before and after
Before
- Enquiry arrives via the contact form
- Manual replies and finding a coach
- Answers often hours later
- AI analyses and categorises the enquiry
- The right workflow starts automatically
- Client gets an instant answer, coach a notification
AI as a strategic assistant
AI does not only automate. It thinks along actively as a digital sparring partner for management. These are questions the AI helps answer every day.
- Which campaigns perform best
- Where do visitors drop off
- Which leads are most promising
- Which activities return the most
- Which marketing opportunities arise this week
- What content do we publish tomorrow
Which campaigns perform best
The result
- Leads get an instant answer, even outside opening hours
- One knowledge base giving the same answer on every channel
- Content is planned ahead instead of created ad hoc
- Reports are ready in the cockpit, not in loose spreadsheets
- Decisions based on real-time insight instead of gut feeling
- One single source of truth for the whole team
Reach
upLeads
upTime back
upFrom scattered processes to one intelligent business
The technology we built for Ibiza Padel Academy is not bespoke for a single business. It is a way of thinking. Almost any organisation can benefit from the same approach.
The question is not whether AI will play a role in your business. The question is when you decide to take that step.
Prefer to go deeper on your own first? Walk through the business intake