Insights from practice
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Insights, frameworks and practical guides on strategy, AI, positioning and growth. Written from practice, without buzzwords.
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Marketing & growthAugust 20263 min read
The customer journey as a checklist: where you lose people
Most companies know their customer journey as a neat diagram with arrows. In practice it is not a diagram, it is a series of small moments where someone drops off without you noticing. Name those moments, and you can close them one by one.
Read articleSystems & automationAugust 20262 min read
Building what you use yourself: why we test on our own companies first
Advice you do not use yourself is theory. That is why we test every system in our own companies before it reaches a client. Not out of caution, but because you only see what truly works once you use something every day.
Read articleSystems & automationAugust 20263 min read
Connections that fail in silence: how to tell a system has stopped
Automation has an awkward property: when it works you notice nothing, and when it stops you also notice nothing. A connection that gives up does not send you an error. It simply does nothing anymore, and that can run for weeks before anyone sees it.
Read articleStrategyAugust 20263 min read
From dashboard to decision: why most numbers never lead to action
Almost every company now has a dashboard. Yet things rarely change because of it. The numbers get looked at, nodded at, and the day carries on as it was. A dashboard that does not lead to a decision is expensive wallpaper.
Read articleMarketing & growthAugust 20263 min read
Fast follow-up beats more leads
Almost every entrepreneur who wants more clients asks for more leads. Often that is not where the gap sits. It sits between the moment an enquiry arrives and the moment someone actually responds.
Read articleStrategyAugust 20262 min read
Why pricing too low undermines your own story
Price feels like a calculation: costs, margin, what the market pays. But to your client, price is mainly a signal. It is the first thing that tells them which category you belong in, before they have seen any of your work.
Read articleAI & dataAugust 20262 min read
What a per-business AI brain actually is
For AI to say anything useful about your business, it has to know your business. A general model knows a lot about the world and nothing about you. The difference between a handy assistant and one that truly matters lies almost entirely in context.
Read articleSystems & automationJuly 20262 min read
The cockpit: steering on numbers instead of gut feeling
Most entrepreneurs only know how the month went afterwards. The numbers exist, but they are scattered across systems and spreadsheets. A cockpit brings them together on one screen, so you steer while it happens.
Read articleAI & dataJuly 20262 min read
Working safely with AI and business data
Should you let AI process your business data at all? It is one of the best questions entrepreneurs ask us. The answer is yes, provided you take a few rules seriously that cost little and prevent a lot.
Read articleStrategyJuly 20262 min read
Being chosen starts with choosing
Most businesses are not bad, they are interchangeable. Their website says what the whole industry says, their offer resembles the neighbours’. Positioning is the art of choosing, which is exactly why it happens so rarely.
Read articleMarketing & growthJuly 20262 min read
Marketing that keeps running when you look away
In many companies, marketing is a series of loose actions: a quick campaign, a burst of posting, then months of silence. The alternative is marketing as a system, and that difference determines whether growth is luck or an outcome.
Read articleSystems & automationJuly 20262 min read
What you should definitely not automate
We earn our money with automation and AI, and yet this is one of our most frequent conversations: what you should not automate. Because every action you automate becomes cheaper, but not every action becomes better.
Read articleStrategyJuly 20262 min read
Why strategy comes before everything else
Most businesses start with what is visible: a new website, more campaigns, a clever tool. Understandable, but it is the wrong order. This is why we always start with strategy.
Read articleAI & dataJuly 20262 min read
AI is the accelerator, not the foundation
Every week another AI tool appears that is supposed to change everything. Yet we rarely see businesses get stuck through a lack of AI. They get stuck on what sits underneath it.
Read articleSystems & automationJuly 20262 min read
From loose tools to one growth system
The average business uses dozens of tools that do not talk to each other. Each solves a partial problem; together they create a new one. This is how you go from loose solutions to one system that runs.
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